Claude Code + Clay Makes Lead Generation Actually Fun

This video demonstrates how to use Claude Code and Clay to automate lead generation by generating personalized outreach campaigns in plain English, with a real HVAC example showing 50 enriched leads created for under $12.

What it covers

What We're Building
Building a fully automated lead generation system using Claude Code and Clay to source and outreach to leads in plain English.
The Data Problem vs The Tool Problem
Most people struggle with lead generation due to poor data quality and complex tools, not lack of effort.
Why Clay and the Waterfall
Clay’s data enrichment waterfall reliably verifies emails and phone numbers, solving the data problem at scale.
Setting Up Clay and the Plugin
Configuring Clay and integrating it with Claude Code via a plugin to enable automated data processing.
The Goal Prompt
Using a plain-English prompt to define the target audience and desired outreach outcome.
How It Runs and What It Cost
The system generates 50 fully enriched leads with custom emails for around $12 in credits.
Launching the Campaign in Clay
Importing the enriched lead list into Clay to buy domains, warm them up, and launch the outreach campaign.